عنوان مقاله [English]
The occurrence of the industrial revolution and, consequently, the emergence of unbridled urbanization created such a density of cars, iron and … in the cities, which faced the inhabitants of these places with many physical and mental problems. On the other hand, the expansion and development of transportation has been so rapid and sudden that the topic of the global village is already realized and tourism has become an important and influential industry that can be the source of many changes, especially in the economic dimension.
What is clear is that a country or region can be successful in this regard provided it has comprehensive plans for coherent decision-making and effective management of tourism. The main objective of this paper is to address the potentials and abilities of the urban environment of Shiraz in the field of tourism, review weaknesses and shortcomings, and finally provide some solutions for these deficiencies. Obviously, Shiraz, as the largest and most beautiful city in the southern half of the country that also suffers from numerous problems including unemployment, will be able, by taking these facts into consideration, to play an effective role in the prosperity of the region’s economy by increasing income and creating employment.