عنوان مقاله [English]
نویسنده [English]چکیده [English]
Rural tourism is one of the tourism types that attracts more enthusiasts every day andIt is expected that the rural areas to become one of the most important tourist destinations in the future, an issue that many countries have managed to improve their social and economic conditions.
Therefore, by using SWOT analysis (matrix) in this study, effective indices in the development of sustainable tourism based on field observations, opinions of experts involved in rural development and tourism have been studied and evaluated.
The results show that among the studied indices, the existence of unique tourism attraction in terms of housing and architecture in the target village is considered as the most important point of strength, the index of shortage and inappropriateness of residences and residential places for tourists as the most important weakness, and the index of environmental destruction as a threat to the sustainable tourism development of the village studied.